Many companies today jump from marketing initiative to marketing initiative,
simply hoping that one of them will happen to pay off. They allocate a
budget, hire a “marketing person” or “agency”,
and cross their fingers in the hopes that someone can figure out what
it might take to elevate the company to the next level. With this type
of mentality, it’s no wonder that marketing is viewed as a “black
box” that consumes huge amounts of resources and capital with nothing
more than creative outputs emerging on the other end – creative
outputs that sometimes increase sales and market share, but sometimes
do nothing at all but look pretty.
At Dot Designers, we realize that throwing a percentage of your budget on the
color red and hoping that the roulette wheel spins your way is a one-way
road to disaster. Yes, we do believe in creativity – it’s
actually one of the traits that truly set us apart from our competition.
In fact, you won’t find many creative geniuses that rival our ability
to have your customers double-take and say “Wow”. But unlike
a creative ‘agency’ that employs strictly artists, we have
dedicated strategy teams that start with the science of marketing first
– the “fun stuff” that typically is intentionally overlooked.
Our teams spend the hours with your enterprise that it takes to employ
a well-defined strategy that clearly identifies where your company is
going and how it is going to get there. When your customers are so impressed
by your marketing that they embrace your value proposition, this isn’t
a lucky roll of the dice. It means that you’ve spent the hours of
quantitative analysis to uncover the needs and wants of your consumers,
you’ve developed segmentation strategies and sophisticated targeting
approaches, and you’ve crafted specific messages of value that truly
activate purchase intent.
At Dot Designers, we balance the science of marketing with the creative edge
necessary to cut through the clutter of competing messages, and we move
Contact us to get started on your journey to increased sales, increased
market share, and ultimately, the increased valuation of your enterprise.